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Yvon Chouinard and Patagonia‐s Purpose-Driven Ascent
Yvon Chouinard started making climbing gear in the 1960s but factory-made pitons were damaging rock faces. He faced backlash from climbers and an identity crisis over whether to keep selling or stop environmental damage.

Reid Hoffman and the LinkedIn Network Effect
Reid Hoffman launched LinkedIn in 2003 after several career stints in PayPal and social tech. But users were scarce early growth was painfully slow, and quality connections were a struggle.

Eric Yuan‐s Leap into Zoom
Eric Yuan emigrated from China after nine visa rejections, landing in Silicon Valley in 1997 with little English and fewer connections. He helped build WebEx at Cisco, ultimately managing 800 engineers but felt increasingly disillusioned as customers remained unhappy with the product. At age 41, he faced a life?up?setting decision: stay in a cushy corporate role or strike out on his own in a crowded video-conferencing space.

Airbnb and the Cereal Pivot
In 2008, Airbnb founders Brian Chesky, Joe Gebbia, and Nate Blecharczyk were deep in debt roughly $40,000 and desperate for traction. They had built a platform for hosting guests on air mattresses, but bookings were rare. They had no cash, no momentum, and the global financial crisis was starting to cut down whatever hope they had.